360 degree virtual tours, also known as virtual reality, VR's and panoramas – are a series of images linked together to allow the viewer to navigate around an image in a web browser and other devices such as iPhones. Most internet users who research hotel accomodation, holiday villa or apartment rental, house sales, yacht charter or an area of interest now expect to see virtual tours to give them an honest and accurate view of the accomodation or location. Other applications can include restaurants, businesses, nightclubs, art galleries or historical property, in fact anywhere that can benefit from a 360 degree view that stills photography cannot deliver.

A virtual tour delivers one of the most poweful visual marketing tools available today. Modern techniques allow the virtual tour to include sound, video and navigation from a floorplan or a bespoke interface.

Hotel virtual tours

360 degree panoramas are ideal for holiday makers researching somewhere to stay. Nowadays, prospective clients and guests want to look at all hotels in their chosen location to compare not only the price but the quality of the accommodation. A virtual tour will allow them to view, in detail the hotel, its facilities and the rooms to ensure the venue meets their hopes and requirements before they arrive.

Superyacht virtual tours

The interior of a superyacht is a bespoke work of art. For yacht charter or brokerage, a virtual tour can be a great time saver for someone looking for the right yacht to suit their requirements without having to make a costly and time consuming pre-visit. If you are a yacht owner - looking to sell or charter - the cost involved in producing a high quality virtual tour, photography and a website can pay for itself many times over. Some owners like to give charter guests a virtual tour of their yacht as a gift and souvenir on departure to encourage repeat charters from them and their friends and acquaintances.

Holiday villa and apartment virtual tours

More holiday makers are choosing to rent private villas or apartments for their holidays. In response, many owners of accommodation in popular holiday destinations are now letting out their properties during the holiday season. With a huge increase in choice now available, a virtual tour can give you the edge over other villas competing for the same business in your area. Showing prospective clients your property in its best light, a virtual tour will increase your chances of securing a booking and persuade a potential client to choose your villa or apartment over a similar property with no virtual tour.

Motor yacht virtual tour

Walk around any marina and you will see many different sized boats for sale or charter. A boat is a substantial investment for anyone and when it comes to selling your boat some effort is required to make yours stand out from the rest. A virtual tour will give the potential purchaser an idea of the condition of the boat, some of the main features as well as bespoke fixtures and fittings. Virtual tours of course, come into their own when potential clients are looking to charter.

Chambres d'hôtes and gites

You don't need to be a large hotel to benefit from having a virtual tour. Whatever the size your chambre d'hôte or gite, providing future clients and guests with a detailed view of the accomodation you offer will help increase your annual bookings and may even bring in extra business out of the holiday season. A virtual tour will complement your other marketing methods perfectly.