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More people than ever are using Smartphones - such as the iPhone - with web browsing features to access the Internet. Research suggests that there will be 15.8 billion mobile subscribers by 2013. The convenience of 'always on' connection and cheaper airtime means that these devices are becoming the fastest growing method used to access websites. The iPhone is becoming the most popular Smartphone for a good reason. It is the best.
Viewing a standard website on an iPhone or a Smartphone however is not an easy experience and normally requires tedious scrolling and resizing to read the page you are trying to view. Also, when it comes to virtual tours and panoramas, technology restrictions or bandwidth issues often mean that whilst these can be viewed on a conventional computer, they cannot ideally be viewed on an iPhone.
To solve this situation, Revolver Media build websites with virtual tours specifically for the iPhone. Pages are displayed at the correct screen size and navigation is simplified to ensure information can be found quickly and easily. Having an iPhone specific website with a virtual tour is not a gimmick, it is a necessity for anyone interested in increasing their chances of winning business against rivals.
Let's look at a scenario ideal for this type of application that could be relevant to you: a traveller is looking for accommodation using an iPhone. They can find a list of hotels after doing a local search using Google’s voice browser. Your site will appear in the rankings with others (hopefully you have used Revolver Media to maximise your global and local search engine ranking!). They can clearly read your website pages (unlike other hotels), view 360˚ panoramas of the rooms and hotel, click a phone number to make a reservation and then finally launch Google maps which will direct them to the hotel.
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